The Wines of Israel Create a Unified Voice in the Israeli Wine Producers Association (IWPA)

Joshua Greenstein, Vice President of Sales and Marketing for the Israeli Wine Producers Association (IWPA) joins Enterprise Radio.

Listen to host Eric Dye & guest Joshua Greenstein discuss the following:

1. Tell us your background and role at the Israeli Wine Producers Association.
2. What is the Israeli Wine Producers Association?
3. What makes the Wines of Israel special and why should people try them?
4. How will selling the wines of Israel help US liquor store merchants and help the wine producers of Israel?
5. Why is this important for stores to carry wines of Israel and for people to try them?
6. Where can people buy the Wines of Israel in the US?

Summary: Blending ancient tradition with cutting-edge innovation, Israel has emerged as one of the fastest-growing winemaking regions in the world. With a diverse climate, rich soil, and deep history, Israeli vintners are producing wines that rival the best from globally recognized regions. The Israeli Wine Producers Association (IWPA) represents more than 40 wineries across the country—from boutique estates to the largest producers—unifying their voice to promote, educate, and introduce U.S. customers to Israel’s world-class wines. Each Israeli winery has a vibrant story and a distinctive portfolio, offering award-winning red, white, and rosé varietals. These wines are increasingly available at liquor stores across the United States, appealing to a wide range of palates and budgets.