Artisanal Wines Debut In U.S., Ads Highlight Regional Craftsmanship

The Artisanal wine brand just debuted in the U.S. Part of Tabor Winery’s portfolio, the new line is designed with a refined, small-batch approach. Target buyers include wine enthusiasts, specialty wine retailers and restaurants seeking authenticity and craftsmanship. 

Sourced from some of Israel’s most diverse, high-quality growing regions — the Galilee, Golan Heights and Jerusalem Mountains — Artisanal wines are premium products. Early releases include Chardonnay, Cabernet Sauvignon, Marselan and Roussanne, highlighting the wines’ distinct Mediterranean character.

Tabor’s selections are well-known in the U.S., but to introduce Artisanal, Tel-Aviv-based agency No, No, No, No, No, Yes created 30-second spots, running on digital and social.

The agency’s creative work also includes Hyundai World Cup, CyberHorse, Acro and Mercedes-Benz.

Roy Harel, wine business unit director for Tabor Winery, said: “With this collection, we are able to highlight the nuance of our vineyard sites and craft wines that truly express the diversity of Israel’s terroir.”

Terroir is a French term that embraces the sense of place that gives wines a unique character. Good terroir implies the conditions cannot be perfectly replicated anywhere else in the world. 

“The launch of Artisanal is exactly the kind of innovation we are proud to champion,” said Josh Greenstein, executive director of the Israeli Wine Producers Association. “Tabor Winery is demonstrating the depth, sophistication and global potential of Israeli wine. This collection speaks directly to the premium consumer.” 

Tabor Winery was founded in 1999 in Israel’s fertile Galilee region, one of the world’s fastest-growing wine regions. The location was originally established for viticulture in 1901 by the Rothschild family and had its majority shares bought in 2005 by Coca-Cola Israel. Tabor produces over 2 million bottles a year.